VOLUME
Issue: “Women's voices are often suppressed by policies, laws and implicitly by social attitudes, cultural norms and patriarchal values”
-Khan, UN Human Rights, 2021.
-Khan, UN Human Rights, 2021.
Solution: Volume Hairdressers empower individuals to let their hair be heard at volume as a medium of self-expression.
Making a LOUD statement using hair as a medium of self-expression.
Taking cues from the semiotics of flyposting in activism, VOLUME's visual identity seamlessly merges the empowerment of hairdressing, utilizing bold imagery and impactful copywriting to champion our core message.
Outcomes: Visual Identity, User Experience and Advertisement for feminist activist hairdressers, VOLUME.
Exterior, interior, in-store posters, cosmetics products, flyposted advertisements, social media content, app concept, loyalty cards, open/closed signage.