VOLUME
Issue: “Women's voices are often suppressed by policies, laws and implicitly by social attitudes, cultural norms and patriarchal values”
-Khan, UN Human Rights, 2021.Solution: Volume Hairdressers empower individuals to let their hair be heard at volume as a medium of self-expression.
![](https://freight.cargo.site/t/original/i/8a26d93f2dcdfc52f5b815dde081b1e927e9f72207ac9cfcbc3957223c327e26/VOLUME-shop-front.jpg)
![](https://freight.cargo.site/t/original/i/d460767f1db146e08a540cf7a257b4284df6317f32c8f25d3ca5446add473c3b/instore-posters-logo-tr-04.png)
![](https://freight.cargo.site/t/original/i/2470c69cb0e8d243d2fca716631dd4a9b663a5b137fe7cb11a8c7a3b4b27dc69/instore-posters-logo-tr-05.png)
![](https://freight.cargo.site/t/original/i/5d897cc11596bde50459134f79a7798f48570bde4f22535cc4e1c243c8efced0/instore-posters-logo-tr-06.png)
Making a LOUD statement using hair as a medium of self-expression.
Taking cues from the semiotics of flyposting in activism, VOLUME's visual identity seamlessly merges the empowerment of hairdressing, utilizing bold imagery and impactful copywriting to champion our core message.
![](https://freight.cargo.site/t/original/i/637ffd8ed06bce130899d7616a06ad7b60ed77ffff02186034c8510229000d5c/crossing-flyposter-1080.jpg)
![](https://freight.cargo.site/t/original/i/949db4148f30fb3ee1bec231d766ea59f115b7b36c3fb0ec41eae5146650a053/interior-books-bottles.jpg)
![](https://freight.cargo.site/t/original/i/25e2131fc64de1b20598b980fd9be75fefc8367f560651d5a263c2d13f63be0c/Volume-Products.png)
![](https://freight.cargo.site/t/original/i/8889cfd21a63a582011c2a4edb6a95842733bc255b4566a4b7c6d9ae461ab55c/Volume-Advocate-Cards.jpg)
![](https://freight.cargo.site/t/original/i/f3a25bb772e83b45a735a86ffcae1f6ebb308c14fac306e4b7cb0e1bb919a853/OPEN-SIGN.jpg)
![](https://freight.cargo.site/t/original/i/e9ab29ff1b6b13911d5c083a41ddce5160d9f919824320740ad1f7a850bb855a/CLOSED.jpg)
Outcomes: Visual Identity, User Experience and Advertisement for feminist activist hairdressers, VOLUME.
Exterior, interior, in-store posters, cosmetics products, flyposted advertisements, social media content, app concept, loyalty cards, open/closed signage.
Year 3 Graphic Communications