Victoria’s Secret Garden
Issue: One in two women experience low libido due to menopause symptoms.
Solution: Victoria’s Secret Garden (VSG) is a collaboration with Kew Gardens and Victoria’s Secret. Its mission is to help women redefine their menopause by embracing their sexual desires with confidence and comfort.
Each product targets specific menopausal symptoms, blooming with natural aphrodisiacs.
On Mother's Day, women from our target audience will model Victoria's Secret lingerie at the opening event of the collaboration.
A semi-permanent exhibit of natural aphrodisiacs will be running at Kew Gardens for the following months.
A semi-permanent exhibit of natural aphrodisiacs will be running at Kew Gardens for the following months.
Outcomes: The Renaissance of Romance intimacy set, aphrodisiac exhibition, VSG launch event advertisement and social media content
Collaboration with Estelle Knowles